Funding profile · Medicare distribution technology
Medicare Vox
One reported round, a 4 million dollar gap between what the company said it had raised and what later coverage said it had raised, and a January 2026 acquisition with no price attached. No Form D for this company has been found in SEC EDGAR under any name tested.
Data as of September 25, 2026. Company-reported figures are labeled.
Rounds at a glance
| When | Round | Amount | Investors | Source |
|---|---|---|---|---|
| 2020 | Y Combinator, Winter 2020 | Not disclosed | Y Combinator | YC listing |
| By Aug 2022 | Earlier rounds preceding the Series A | About $4M, implied by the $19M total minus the $15M Series A | Not individually named | Company-stated |
| Aug 25, 2022 | Series A | $15,000,000 | Led by Define Ventures; Slow Ventures, Y Combinator, Amplo and angel investors participated | Independent + company |
| Jan 30, 2026 | Acquisition by Senior Market Sales (Alliant Insurance Services) | Not disclosed | Senior Market Sales, parent Alliant Insurance Services | Company release |
What the filings show
Nothing. SEC EDGAR full text search returned zero results for “Fair Square Medicare,” “Fair Square,” and “Medicare Vox” among Form D filings, and zero results among all filing types for “Fair Square Medicare” and “Medicare Vox” as of September 25, 2026. A search on “Petkevich” returned 249 hits, none tied to this company; they belong to an unrelated CIK for a person with a similar surname at a different company. No filing under the founder’s name, the brand names, or any plausible legal-entity variant tested was found.
Reading the record
- The company’s own numbers do not agree with each other over time.In August 2022, press materials quoted by Forbes, Fierce Healthcare and the San Diego Business Journal all put total funding at $19 million after the Series A. By September 2024, an industry item describing the same company’s history put lifetime funding at $15 million across two rounds, a figure that matches only the Series A itself. No later release corrects or explains the difference.
- A round this size with no Form D on file is unusual but not disqualifying.Companies that raise under other exemptions, such as Section 4(a)(2), file no Form D at all, and a Form D can also be filed under a holding company or predecessor entity name that this search did not test. Absent a filing, the $15 million figure rests entirely on the company’s own announcement, corroborated only by the outlets that reported it at the time, which did not independently verify the number against a document.
- The 2022 round came with a named board seat.Define Ventures partner Chirag Shah joined the board as part of the Series A, according to both the company’s release and Forbes’ independent account. No later reporting says whether he remained on the board after the January 2026 acquisition.
- The 2026 event is a sale, not a financing.Senior Market Sales, an insurance marketing organization owned by Alliant Insurance Services, announced it had acquired Fair Square Medicare. This is described in the release as an acquisition, not an investment round, and no price was disclosed by either party. It is included here because it is the only capital event on record since the 2022 Series A and because it changes who controls the company.
- Headquarters claims move around with the funding claims.The city listed for the company shifts between San Diego, Carlsbad and San Francisco depending on the release, which is worth noting for anyone trying to independently verify a filing by jurisdiction, since a Delaware or California incorporation could show up under any of those addresses.
Commercial signals
| Signal | Detail | Source type |
|---|---|---|
| Product launch | Vox generative AI platform, built on GPT-4, launched Aug 14, 2024, with an AI voice screening agent named Sophia as the first release. | Company-stated |
| Performance claim | Sophia reported to match human agents’ conversion during business hours and to convert 4 times better on after-hours calls, versus the company’s prior process. No independent audit found. | Company-stated |
| Customer scale | Described as “in the high thousands” (2022), “15,000 seniors” (undated company about page) and “tens of thousands” (2024), operating in 49 states and Washington, D.C. as of 2022. | Company-stated |
| Retention and NPS | Company reports 90 to 94 percent annual retention and a net promoter score of 95, against an industry figure it puts at 50 percent retention and an NPS of 34. No independent survey confirming these figures was found. | Company-stated |
| Ownership change | Acquired by Senior Market Sales (Alliant Insurance Services subsidiary), announced Jan 30, 2026. Founder Daniel Petkevich and team joined SMS per the release. | Company release |
What to watch
- Whether a Form D or other SEC filing ever surfaces for this company under any legal name.
- Whether Senior Market Sales or Alliant discloses acquisition terms in a later filing, since Alliant’s insurance brokerage affiliates sometimes appear in state regulatory records even without an SEC filing.
- Whether the $15 million versus $19 million funding discrepancy is ever addressed in company materials.
- Any new capital raised for the Vox platform specifically, as distinct from the original brokerage’s funding history.
The Medicare Vox story on Healthcare DiscoveryHealthcare Discovery
Related companies
Sources
- Public recordSEC EDGAR full text search, no Form D or other filing results for company name variants and founder name
- Public recordMedicare Vox (fka Fair Square) company page
- IndependentFair Square Medicare Just Raised Its Series A
- IndependentFair Square Medicare secures $15M to build out digital care navigator for seniors
- IndependentFair Square Lands $15M Series A
- IndependentIntroducing Vox by Fair Square Medicare
- CompanyFair Square Medicare raises $15 million Series A to build comprehensive care navigator for seniors
- CompanyFair Square Medicare Launches Generative AI Platform that Transforms Customer Experience for Medicare Entities
- CompanySenior Market Sales Acquires Fair Square Medicare, Expanding Digital Capabilities in Senior Health Care
Compiled from SEC EDGAR records and published reports as of September 25, 2026. Form D notices report offerings under Regulation D; no such filing was located for this company under the names tested, so figures on this page rest on company statements and press coverage rather than a filed document. Healthcare Venture Capital Fund holds no position in Medicare Vox. This page is not an offer to sell or a recommendation to buy any security.