Funding profile · Consumer health finance
Lively
Three Form D filings, $117.07 million sold, and nothing on file since October 2021. The custodial standing is a public record; the asset totals are the company’s own.
$117.1MSold across three Form D filings, 2018 to 2021
$80.0MSeries C, sold in full at the October 2021 filing, 13 investors
$2.0BHSA assets on platform, company-reported May 2025
4 yrs 11 moSince the last Form D, filed Oct 25, 2021
Data as of September 22, 2026. Company-reported figures are labeled.
Rounds at a glance
| When | Round | Amount | Investors | Source |
|---|---|---|---|---|
| 2016 | Incorporated in Delaware as HealtheeSavings, Inc. | Not disclosed | Not disclosed | Form D |
| Winter 2017 | Y Combinator batch | Not disclosed | Y Combinator | YC directory |
| Before Oct 2018 | Seed, no Form D on file | About $5M implied by later totals | Y Combinator and others, not itemised | Inferred |
| Oct to Nov 2018 | Equity offering | $15,187,402 sold, offering fully taken up | 51 investors | Form D |
| Oct 2019 | Series B | $27M announced; $21,883,418 sold at filing | Costanoa Ventures led; Ally Ventures, Liquid 2, PJC, Teamworthy, Streamlined, Y Combinator | Form D and release |
| Sep to Oct 2021 | Series C | $79,999,942 sold, offering fully taken up | B Capital Group led; Telstra Ventures, Costanoa Ventures | Form D and release |
| Since Oct 2021 | No new offering filed | Nil on record | Nil on record | SEC EDGAR |
What the filings show
Lively, Inc. · Form D · filed Oct 25, 2021
- First sale
- Sep 3, 2021
- Offered
- $79,999,942 equity
- Sold
- $79,999,942 · nil remaining
- Investors
- 13 · average about $6,153,842
- Exemption
- Rule 506(b)
- Related persons
- Alex Cyriac (executive officer, director); Shobin Uralil (executive officer, director); Mark Selcow (director); Robert Mittendorf (director)
- Filing
- SEC EDGAR, CIK 0001758834
Lively, Inc. · Form D · filed Oct 18, 2019
- First sale
- Oct 8, 2019
- Offered
- $27,008,365 equity
- Sold
- $21,883,418 · $5,124,947 remaining
- Investors
- 17 · average about $1,287,260
- Exemption
- Rule 506(b)
- Related persons
- Alex Cyriac (executive officer, director); Shobin Uralil (executive officer, director); Mark Selcow (director)
- Filing
- SEC EDGAR, CIK 0001758834
Lively, Inc. · Form D · filed Nov 13, 2018
- First sale
- Oct 22, 2018
- Offered
- $15,187,402 equity
- Sold
- $15,187,402 · nil remaining
- Investors
- 51 · average about $297,792
- Exemption
- Rule 506(b)
- Previous name
- HealtheeSavings, Inc.
- Signed by
- Alex Cyriac, Chief Executive Officer
- Filing
- SEC EDGAR, CIK 0001758834
Reading the filings
- The cheque size grew about fourfold each round while the investor count shrank.2018: $15,187,402 across 51 investors, about $297,792 each. 2019: $21,883,418 across 17, about $1.29 million each. 2021: $79,999,942 across 13, about $6.15 million each. An angel and micro-fund list gives way to a handful of institutions writing lead-sized cheques.
- The Series B was announced at a number it had not reached.The October 2019 coverage says $27 million. The Form D filed the same week reports $27,008,365 offered and $21,883,418 sold, leaving $5,124,947 outstanding. No amendment was ever filed, so the public record never confirms the announced figure.
- The Series C, by contrast, closed to the dollar.$79,999,942 offered, $79,999,942 sold, $58 short of a round $80 million. That is an offering sized to what was already committed, not a target being tested.
- About $5 million of the reported total predates the filing record.The three Form D filings add to $117,070,762. The company said more than $120 million in October 2021 and CB Insights lists $122.32 million. A 2019 report put the total after the Series B at more than $40 million, against $37,070,820 then on file. The seed money raised around the 2017 Y Combinator batch has no Form D, which is ordinary for offerings made under Section 4(a)(2).
- The board stayed small and one seat tracks the lead investor.Mark Selcow appears on all three filings. Robert Mittendorf is added in 2021, matching Robert Mittendorff MD of B Capital Group, named in that month’s release as the partner behind the round. Costanoa led the Series B, but no Costanoa director is listed on the 2019 filing.
- Five years of silence on EDGAR.Nothing has been filed under CIK 0001758834 since October 25, 2021. That fits a company funding itself from operations, or rounds structured outside Regulation D. Either way the newest filed view of the capital stack is five years old.
Commercial signals
| Signal | Detail | Source type |
|---|---|---|
| Fiduciary standing | Approved IRS nonbank trustee since Mar 22, 2021, still listed Apr 1, 2026. | Public record |
| Deposit structure | Lively holds no deposits. Partner banks and credit unions hold the cash and keep interchange, fee revenue and net interest margin. Card issued by Choice Financial Group under a Visa licence. | Company-stated |
| Bank channel | BMO sells an HSA delivered by Lively and discloses that Lively provides it. | Partner-stated |
| Scale | $2 billion on platform (May 2025) against a Devenir market of nearly $174 billion at year-end 2025. | Devenir |
| Revenue growth | Inc. 5000 No. 148 in 2024 on 2,380 percent three year growth, No. 327 in 2025 on 1,204 percent. | Independent |
| Fee model | Free to individuals. $0 per employee per month for employers subject to a $200 monthly minimum. $24 annual investment access fee when the cash balance is under $3,000. | Company-stated |
| Rating claim | Lively cites Morningstar’s 2024 HSA Landscape. Morningstar’s 2025 summary names Fidelity as the only provider with a high overall assessment. | Differs from the rater |
What to watch
- A fourth Form D, or an amendment to the 2019 filing that would settle the $27 million question.
- Any filing tied to a secondary, a recapitalisation or a sale, none of which appear on EDGAR to date.
- Uptake of HSA Boost, which moves balances out of insured deposits into a group annuity contract and changes the economics for Lively and its bank partners.
- The next asset milestone. Two years passed between $1 billion and $2 billion.
The Lively story on Healthcare DiscoveryHealthcare Discovery
Related companies
Sources
- Public recordForm D, Lively, Inc., $79,999,942 sold, 13 investors
- Public recordForm D, Lively, Inc., $21,883,418 sold of $27,008,365
- Public recordForm D, Lively, Inc., previous name HealtheeSavings, Inc.
- Public recordNonbank Trustees Approved as of April 1, 2026
- IndependentLively Secures $27M in Series B Funding
- IndependentLively company record, total raised $122.32M
- Independent2025 Year-End Devenir HSA Research Report
- IndependentThe 2025 HSA Report: Uncovering the Best Investment Providers
- CompanyLively Raises $80 Million Series C to Make HSAs the Next 401(k)
- CompanyLively announces $2 billion in assets
- CompanyWhat is the standard interest rate for a Lively HSA
- PartnerHealth Savings Account, delivered by Lively
Compiled from SEC, IRS and other public records and published reports as of September 22, 2026. Form D notices report offerings under Regulation D; amounts reflect the filing date and may not capture later sales. Healthcare Venture Capital Fund holds no position in Lively, Inc. This page is not an offer to sell or a recommendation to buy any security.
